The power of the testimonial (II)

Make absolutely certain though that the customer is happy for you to use their testimonial in marketing material. It is a little rude to assume that this is okay as some people may take offence if they are not asked. I like to actually get them to sign a release simply stating that the testimonial given is okay to be used. The types of comments you are after are the ones that will state how satisfied the customer is with your business, products or services. Continue reading

The power of the testimonial (I)

Testimonials are used to build credibility and they need to be a part of any marketing material you produce. Basically they are endorsements of your business from satisfied customers. Large companies use them all the time, most noticeably with high-profile celebrities endorsing their products and services. There is no reason why small businesses can’t use testimonials just as effectively. Continue reading