Tag Archives for promotion
As we have mentioned before, part of the value of community is that people in the community will build upon the information and conversations that you facilitate. Therefore, it is important that you, as a key communicator in the community, … Continue reading
The brand, Aloft, targets design-conscious and tech-savvy travelers. These hotels will feature a unique range of offerings including wireless Internet access, a lounge with electronic entertainment kiosks, in-room plug and play connectivity units, and free document printing.
If your community is built in-store, you can start by inviting people to events that will be held in your store and encourage the community to develop that way. In both an in-store and an online community, there will be … Continue reading
Once you have decided the role of your community and the social glue that your community will offer, you need to invite the right people to join it. Invite those customers with a common interest in your community, who have … Continue reading
Ask them what they need in order to sell your products and services. Do they need training, stand-up displays, or special incentives for their sales force? Do they need a smaller-sized package, different case quantities, or a different bundle of … Continue reading