The power of the testimonial (II)
Make absolutely certain though that the customer is happy for you to use their testimonial in marketing material. It is a little rude to assume that this is okay as some people may take offence if they are not asked. I like to actually get them to sign a release simply stating that the testimonial given is okay to be used. The types of comments you are after are the ones that will state how satisfied the customer is with your business, products or services.
Testimonials are recommendations so they are even more powerful if the customer states how long they have been using the business, why they use it and the fact that they intend to keep using it. This all helps to reinforce the message that your business, product or service is good.Collecting testimonials can be time consuming and unfortunately most of us wait until we need them before collecting them.
This makes the whole process a bit of a rush and often it gets forgotten or is put in the too hard basket. I recommend you collect testimonials on a regular basis and keep them in a folder. That way, as soon as you need them they are at your fingertips ready to be used. Testimonials can be printed on brochures, listed on your website, hung on the wall of your business or used in your advertising.
Related posts:
- The power of the testimonial (I) Testimonials are used to build credibility and they need to...
- Do you really know what you are selling? I recently conducted a sales training seminar for a group...
- Collecting Helmet Hobby and Business! Many people have hobby in collecting something. There are some...