The power of the testimonial (I)
Testimonials are used to build credibility and they need to be a part of any marketing material you produce. Basically they are endorsements of your business from satisfied customers. Large companies use them all the time, most noticeably with high-profile celebrities endorsing their products and services. There is no reason why small businesses can’t use testimonials just as effectively.
Testimonials help potential customers to make up their mind about using a new business because they are going by the recommendation of a third person. All businesses will tell you how great they are but to have an independent customer sharing their experience is far more convincing.
Collecting testimonials is easy (assuming you have plenty of happy customers). Every business should have a number of customers who are loyal and they are normally more than happy to offer a comment about your business. Asking for a written testimonial is fine; if they haven’t got the time to write something down get them to do a verbal testimonial and copy it down.
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