You need to commit time to marketing (I)
I mentioned at the beginning of this section that if you haven’t got a lot of money to spend on marketing you need to commit your time to it. One of the biggest reasons for businesses failing to market themselves is that they don’t allocate enough time to the process. Successful businesses are normally good marketers.
They know it is important and they make sure they devote the time necessary to market their business regularly. This is the key to their success, not the amount they spend. Marketing needs to become as important as opening the doors in the morning. It needs the same attention as paying your bills or collecting money from your customers because it determines the long-term success of your business. But because it is less tangible and generally less demanding (if you don’t do your marketing no one rings and chases you) it is easy to put off for another day.
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