Give away products or services to promote your business (II)
This no risk, no commitment trial is a good option for customers. They can try a product or business without obligation and it is up to the business to sell themselves. If they don’t measure up, the customer can walk away. I often recommend to my clients to try this technique when looking for ways to build up their business and I have seen it work very successfully in businesses as diverse as restaurants, dance academies, training organisations, bakeries, filtered water suppliers, cleaning product manufacturers and professional service-based businesses.
In my own business I offer a one-hour free consultation. This provides potential clients with the opportunity to assess the advice offered by my firm. If they like what they hear they come back, if they don’t we never see them again. Nine out of ten people come back and I put a lot of this high success rate down to the fact that the client has the opportunity to make their own mind up in a non-pressured way with a clear understanding of what my business can offer them. If you think your business is as good as it can be, try embracing the concept of a free trial or free product and enjoy the results. Analyse what it will cost you to make this offer and monitor the results. You may be pleasantly surprised.
