Marketing Strategy for Catering Business
As with any business, timing is all-important. So when’s the best time of the year to start an outside catering business?
The answer to this question will very much depend on the type of outdoor catering business you’re intending to run. For example, if you’re planning to sell your food at farmers’ markets, village fetes, shows, and so on you’ll probably find that early January isn’t the best time to start.
However, if you’re pitching at the domestic market you could find that you do well catering at funerals, birthdays, New Year parties and the like. So much will depend on who your target market is and/or how broad the customer base is that you’re going to try to sell to.
Don’t be tempted to start your business on the basis of a solitary advertisement in your local paper or telephone directory. While this is one thing you could or perhaps even should do (depending on your budget and the type of business you’re planning to run), it shouldn’t be your only sales strategy.
This is the sort of business that needs a really clever, proactive sales approach. For example, if you’re going to target the corporate market and win contracts for business lunches, then why not turn up somewhere with free samples of your cooking? Just show up unannounced with food, flyers, business cards and business-winning smiles and offer some tasty bites, and then move on to the next big office you can find.
Related posts:
- Marketing Strategy for Catering Business (3) Advertise your services to as many local businesses as you...
- Marketing Strategy for Catering Business (2) Just do it get out there and sell your business....
- How Catering Business Works? Your business will work on the basis of you bringing...
- Marketing for Your Bed and Breakfast Business There are a number of ways to market your B&B....
- Marketing for Your Bed and Breakfast Business (2) When decorating and presenting your rooms try to take a...