Marketing Strategy for Catering Business (3)
- Advertise your services to as many local businesses as you can who could then add your service to their existing service. For example, you should approach all the funeral directors in your area asking them if they would consider recommending you to clients who may be looking for home catering after a funeral service. Or florists, who again could help you sell your services locally to those who are buying flowers from them for a wedding, anniversary, funeral, and so on.
- Be proactive with the local press. Get your press releases out. Give your business a local news angle to capture the imagination of the editor of your local paper. This could be anything, from why you’ve started your business (for example, you recently needed a similar service to what you’re now offering but were unable to find a cost-effective solution) to you winning a cookery award when you were at school, or you having been a chef at a certain hotel. Whatever angle you take, make it in some way newsworthy. You’ll find the results far better than using any sort of expensive but passive advertisement.
- Pick up the phone and cold call as many local businesses as you possibly can to advertise your new business. Don’t be shy, just dial the number and tell them how your new business could help them out. Be bubbly or gracious, sexy, or charming – but above all, be proactive.
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