Marketing for Your Bed and Breakfast Business (2)
When decorating and presenting your rooms try to take a step back from your own personal tastes. Take a look at successful hotel chain rooms where the emphasis is on clean, neat, bright and fresh colours as opposed to anything too dramatic. Remember, the key to a successful B&B is to appeal to as wide an audience as possible.
Wherever possible aim your business at the local market first. Remember that at any one given time there will be countless local celebrations and get-togethers going on in your neighbourhood and many of those attending will need somewhere to stay. You could even consider offering a discount to bookings that come from your immediate neighbourhood and town.
Don’t blow thousands on expensive magazine or directory advertising. Far better to invest any surplus money you have in the appearance and presentation of your property as this really will be the key to your success. The ‘ vacancy’ sign hanging outside your door can often generate far more business than any amount of expensive advertising.
Awell designed website will pay you dividends. Include pictures of your rooms, the breakfast area, gardens, and any guest testimonials. And if you can do it, try to get an online booking mechanism built in.
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